Multi-site venue owners Restaurant operators across every state urban and regional areas are adopting guest relationship tools CRM platforms to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing nurture high-value patrons.
At aspirehospitality aspirehospitality.com.au, we build retention journeys for guests help venues make data actionable to suit each brand’s style, offer, and team workflow venue format and audience.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Automated guest journeys
* Reservation and check-in sync First-party data capture
* NPS tools Review request automations
* VIP lists Group-specific campaigns
Why venues need CRM:
* Social reach is declining Ad costs are rising
* Owning guest data = better ROI Loyalty lowers CAC
* Hospitality is relationship-based Personalisation drives spend
Case studies:
* Regional hotel grew events bookings via birthday triggers CBD restaurant lifted return bookings 61% with automated CRM flows
* Rooftop bar improved Google ratings using CRM review asks Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings and marketing Staff unsure when to follow up
CRM platform functions deployed by aspirehospitality aspirehospitality:
* Email + SMS journeys Profile enrichment from POS and online orders
* Guest tagging and preferences Automated loyalty triggers
* Connections to social + review platforms Visibility across venues
Hospitality CRM searches we see trending:
* "email marketing for hospitality"
* "rebooking automation for restaurants"
* "multi-site CRM tools"
Start restaurant technology solutions Australia here:
* {Visit aspirehospitality.com.au
* Book a 1:1 consult
* Grow retention
aspirehospitality —
where loyalty meets revenue.